Brak wydarzeń
Berlin was not built in seven days - it took centuries to become what it is today: a glamorous metropolis that sets standards both now and in the past. This brand new, full-colour book features 24 historical maps and city views that are detachable for hanging and give insights into urban developments, from the first city wall to the modern underground train system.
Dostępność: na zamówienie For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world. The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact.
Dostępność: na zamówienie The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries.
Dostępność: na zamówienie Książka „Advertising Now! Online” z załączoną płytą DVD - druga po „Advertising Now! Print” i poprzedzająca wydanie „Advertising Now! Films” - tworzy kompletne, trzyczęściowe studium poświęcone współczesnej reklamie oraz komunikacji wizualnej. Podzielony na tematyczne rozdziały poświęcone napojom, żywności, urządzeniom elektronicznym, modzie oraz innym produktom konsumpcyjnym, tom ten ukazuje najbardziej istotne i skuteczne, internetowe kampanie opracowane przez wyróżnione licznymi nagrodami agencje reklamowe, tj.: DM9, Tribal DDB, OgilvyOne, LOWE Tesch i 20:20 London.
Dostępność: niedostępne The 24 unique, fascinating, and beautiful maps and views in this book date from the 12th century to the present, including some of the earliest known maps of Paris as well as topographical maps, views of iconic locations and monuments, transit maps, maps used for advertising, road and bicycle maps, and much more. The images have been carefully selected by photographic historian George Sinclair, who traveled across Europe to mine some of the most obscure historical collections for a wide variety of unique, never-before-published, and visually and historically intriguing images.
Dostępność: na zamówienie The 24 unique, fascinating, and beautiful maps and views in this book date from the 12th century to the present, including some of the earliest known maps of London as well as topographical maps, views of iconic locations and monuments, transit maps, maps used for advertising, road and bicycle maps, and much more.
