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Archipocket - Foster and...
Charles Garnier
Dostępność: na zamówienie Charles Garnier (Paris 1825-1898). The eclectism of this French architect enables him to be placed within the Second Imperial style. His works can be considered as archetypal examples of Neo-classical Renaissance and baroque architecture. His greatest undertaking was the Opera House in Paris (1861-1875), highly relevant for the subsequent development of architecture in the nineteenth century. The overall effect is harmonious but different styles and decorations are combined together through sculptures, frescos and marble.
Eduardo Souto de Moura
Otto Wagner
Gustave Alexandre Eiffel
Dostępność: na zamówienie Gustave Alexandre Eiffel (Dijon 1832-Paris 1923). This French civil engineer and constructor, is famous for the Eiffel Tower in Paris. He studied at the École Central des Arts et Manufactures, where he demonstrated his interest in metal construction, graduated in Chemical Engineering and in 1866 founded his own company. He directed the building of an iron railway bridge at Bordeaux and the design of the movable dome of the observatory at Nice. He finished his greatest project, the Eiffel Tower, in 1889, in time for the Centennial Exposition, causing commotion and amazement among the artists of the period and the world in general. His next large-scale project was the Panama Canal.
Advertising Now. TV...
Dostępność: na zamówienie For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world. The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact.
Advertising Now! Print
Dostępność: na zamówienie The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries.
Advertising Now! Online
Dostępność: na zamówienie Książka „Advertising Now! Online” z załączoną płytą DVD - druga po „Advertising Now! Print” i poprzedzająca wydanie „Advertising Now! Films” - tworzy kompletne, trzyczęściowe studium poświęcone współczesnej reklamie oraz komunikacji wizualnej. Podzielony na tematyczne rozdziały poświęcone napojom, żywności, urządzeniom elektronicznym, modzie oraz innym produktom konsumpcyjnym, tom ten ukazuje najbardziej istotne i skuteczne, internetowe kampanie opracowane przez wyróżnione licznymi nagrodami agencje reklamowe, tj.: DM9, Tribal DDB, OgilvyOne, LOWE Tesch i 20:20 London.