Brak wydarzeń
Dostępność: na zamówienie Sustainability is not a passing fashion, and people are constantly searching for more information, products and innovations in this area. Designers, in turn, are responding with elegant, efficient, low-impact products that look towards a sustainable future.
Dostępność: na zamówienie For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world. The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact.
Dostępność: na zamówienie The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries.
Dostępność: na zamówienie Książka „Advertising Now! Online” z załączoną płytą DVD - druga po „Advertising Now! Print” i poprzedzająca wydanie „Advertising Now! Films” - tworzy kompletne, trzyczęściowe studium poświęcone współczesnej reklamie oraz komunikacji wizualnej. Podzielony na tematyczne rozdziały poświęcone napojom, żywności, urządzeniom elektronicznym, modzie oraz innym produktom konsumpcyjnym, tom ten ukazuje najbardziej istotne i skuteczne, internetowe kampanie opracowane przez wyróżnione licznymi nagrodami agencje reklamowe, tj.: DM9, Tribal DDB, OgilvyOne, LOWE Tesch i 20:20 London.
Dostępność: na zamówienie The best visual design work is about emotion as much as appearance. Powerful, brilliant pictures-presented in just the right layout-can make us experience a whole range of emotions, from fear to attraction, anger to happiness. The Society of Publication Designers' (SPD) annual competition seeks the very best in editorial design work. Judged by a worldwide panel of top designers, the 43rd edition of Rockport's best-selling SPD series celebrates the journalists, editorial directors, photographers, and other talented individuals who brought events of the year 2007-with all its triumphs and disasters-to our doorsteps and computer screens.
