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Dostępność: na zamówienie Today, concrete as a building material has a solid place in the designs of architects and engineers. The times when it used to be regarded as 'cold' and even 'brutal' are long gone now. On the contrary, the improved image of concrete is trendy and chic, but simultaneously unobtrusive and timeless.
Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.
