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Dostępność: na zamówienie The Architecture of Duany Plater-Zyberk and Company is a monograph on the highly successful urban design and architecture firm started by Andrés Duany and Elizabeth Plater-Zyberk in 1980 and is now known simply as DPZ. Credited with popularizing small towns and villages as welcome alternatives to the bleak monotony of the suburbs, DPZ champions vernacular architecture (traditional buildings with ties to local culture) in neighborhoods that share the same common features that made small-town living so livable.

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Go Logo!

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Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.

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