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Dostępność: na zamówienie For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world. The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact.

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Advertising Now! Print

122,85 zł

Dostępność: na zamówienie The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries.

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Advertising Now! Online

122,85 zł

Dostępność: na zamówienie Książka „Advertising Now! Online” z załączoną płytą DVD - druga po „Advertising Now! Print” i poprzedzająca wydanie „Advertising Now! Films” - tworzy kompletne, trzyczęściowe studium poświęcone współczesnej reklamie oraz komunikacji wizualnej. Podzielony na tematyczne rozdziały poświęcone napojom, żywności, urządzeniom elektronicznym, modzie oraz innym produktom konsumpcyjnym, tom ten ukazuje najbardziej istotne i skuteczne, internetowe kampanie opracowane przez wyróżnione licznymi nagrodami agencje reklamowe, tj.: DM9, Tribal DDB, OgilvyOne, LOWE Tesch i 20:20 London.

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COLLECTION:LANDSCAPE...

345,45 zł

Landscape architecture mediates between nature and buildings in its task to develop open spaces into habitats for people. Today, this task implies ecological problem solving in addition to aesthetics. Fruitful combination of organic and constructed environments results in communicative spaces of great social significance.

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FACTORY DESIGN

282,45 zł

Factories are truly radical structures, purely pragmatic boxes, spaces for machines that execute clearly defined production processes. When functionality means everything - and budget is limited - architecture finds itself taking on a fascinating role. This volume tellingly shows in what creative and surprising ways architects around the world approach this topic.

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CINEMA ARCHITECTURE

246,75 zł

Movie theatre architecture is an architecture of night. Evening screenings take place in buildings that today more than ever are characterized by innovative architecture as well as extended functions. Cinema Architecture explores different types of movie theatres. These range from self-contained buildings to cinemas that are components of entertainment or cultural centres, cinemas that are outside of their usual context, for instance in hotels, as well as multi-functional mobile screening constructions. The volume also focusses on the interior design which spans from flamboyant, luxurious and opulent to minimalist, modern and refined.

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ECOLOGICAL ARCHITECTURE

376,95 zł

Combining sustainability and environmental awareness with ground-breaking style is one of the most exciting tasks of contemporary building design. Architects meet this challenge with breakthrough creative concepts which transformed ecological innovation into an integral part of building.

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Advertising Now. TV...

Advertising Now! Print

Advertising Now! Online

COLLECTION:LANDSCAPE...

FACTORY DESIGN

CINEMA ARCHITECTURE

ECOLOGICAL ARCHITECTURE

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