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Dostępność: na zamówienie For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world. The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact.

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Advertising Now! Print

122,85 zł

Dostępność: na zamówienie The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries.

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Advertising Now! Online

122,85 zł

Dostępność: na zamówienie Książka „Advertising Now! Online” z załączoną płytą DVD - druga po „Advertising Now! Print” i poprzedzająca wydanie „Advertising Now! Films” - tworzy kompletne, trzyczęściowe studium poświęcone współczesnej reklamie oraz komunikacji wizualnej. Podzielony na tematyczne rozdziały poświęcone napojom, żywności, urządzeniom elektronicznym, modzie oraz innym produktom konsumpcyjnym, tom ten ukazuje najbardziej istotne i skuteczne, internetowe kampanie opracowane przez wyróżnione licznymi nagrodami agencje reklamowe, tj.: DM9, Tribal DDB, OgilvyOne, LOWE Tesch i 20:20 London.

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SCANDINAVIAN HOMES

21,00 zł

"Quality is never an accident; it is always the result of intelligent effort." - John Ruskin, British critic and writer This book presents various apartment designs, from classical to modern styles. It can be used as a source of inspirations by architects, decorators and interior designers

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PENTHOUSE

20,99 zł

"A man's house is his castle." - Sir Edward Coke, English jurist This book presents various apartment designs. It can be used as a source of inspirations by architects, decorators and interior designers.

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PARADISE POOLS

20,99 zł

"What makes the dessert beautiful is the fact that somewhere there is a hidden well." - Antoine de Saint-Exupery, French writer and aviator This book presents various pool designs. It can be used as a source of inspirations by architects

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LONDON AND NEW YORK APARTMENTS

17,52 zł

Dostępność: NA ZAMÓWIENIE "Each city differs from the rest: no two are alike. A city has collective memories." - John Steinbeck, Nobel Prize in literature This book presents various apartment designs, from classical to modern styles. It can be used as a source of inspirations by architects, decorators and interior designers

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LOFTS. LIVING & WORKING

20,99 zł

"We all live under the same sky, but we don't all have the same horizon." - Konrad Adenauer. German politician This book presents various apartment and office designs, from classical to modern styles. It can be used as a source of inspirations by architects, decorators and interior designers.

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COOL DESIGN HOTELS

20,99 zł

"You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality." - Walt Disney, American prodcer, director, screenwriter and pioneer animator This book presents various interior designs, from classical to modern styles. It can be used as a source of inspirations by architects, decorators and interior designers

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CITY APARTMENTS

20,99 zł

"If cities were built to the rhythm of music, some buildings would appear to have been with deep, solemn notes and others with light, fantastic airs." - Nathaniel Hawthorne, American novelist and story-teller This book presents various apartment designs, from classical to modern styles. It can be used as a source of inspirations by architects, decorators and interior designers

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CONTEMPORARY ARCHITECTURE

21,00 zł

"Architecture is humanity's great book." - Victor Hugo. French novelist This book presents various architecture designs. It can be used as a source of inspirations by architects and interior designers

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BEACH HOUSES

21,00 zł

"The difference between landscape and landscape may be small, but there is great difference in the beholders." - Ralph Waldo Emerson, American writer, philosopher and poet This book presents various apartment designs, from classical to modern styles. It can be used as a source of inspirations by architects, decorators and interior designers

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Wydawnictwa zagraniczne

Wydawnictwa zagraniczne

Advertising Now. TV...

Advertising Now! Print

Advertising Now! Online

SCANDINAVIAN HOMES

PENTHOUSE

PARADISE POOLS

LONDON AND NEW YORK APARTMENTS

LOFTS. LIVING & WORKING

COOL DESIGN HOTELS

CITY APARTMENTS

CONTEMPORARY ARCHITECTURE

BEACH HOUSES

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