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  • 122,00 zł - 251,00 zł

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  • Autor: Julius Wiedemann
  • Autor: Raul A. Barreneche
New Retail: Księgarnia Sztuka Architektury
  • Niedostępny

New Retail

250,95 zł Cena

Dostępność: na zamówienie In the decades since the advent of the shopping mall, shopping has become synonymous with entertainment and the retail store a key player in establishing brand identity. In a growing trend, high-profile architects are designing provocative storefronts and interiors that create an aura of exclusivity to draw in customers and attract media attention. New Retail examines this phenomenon with an overview of twenty-four of the most innovative retail spaces built around the world in recent years, designed by high-profile international architects as well as smaller cutting-edge firms.

Modern House III: Księgarnia Sztuka Architektury
  • Niedostępny

Modern House III

103,95 zł Cena
Dostępność: na zamówienie Interest in contemporary domestic life has exploded in recent years, with magazines, museum exhibitions, and television showcasing the latest experiments in residential architecture. Modern House 3 documents the latest and best of these new houses around the globe — in Europe, the United States, Mexico, Latin America, Japan, China, and Australia. The houses are organized in three thematic sections: "Merging Inside and Out" addresses integrating architecture and landscape; "Reimagining the Program" presents houses that negotiate unusual programs and client needs; and "Materials, Craft, Technology" examines building with new materials and energy-saving technologies. Each house exemplifies a unique approach to contemporary living and design, such as the Naked House in Tokyo (Shigeru Ban), in which several generations share the same home; the Carter-Tucker House in Australia (Sean Godsell) and Haus Nenning in Austria (Cuckrowicz-Nachbaur), which interpret and update vernacular wood styles; and the Kohler House in Canada (Julie Snow) and Weiss House in Cabo San Lucas, Mexico (Steven Harris), both vacation getaways that take advantage of rugged, beautiful sites. Each project is accompanied by a 500-to-700-word description that explains the design concept, site, program, and significant building technologies and materials. An illustrated general introduction discusses precedents to these projects and current issues in residential design. Each section also begins with an essay introducing the theme of the section and how it relates to the houses documented.
Advertising Now. TV Commercials
  • Niedostępny

Advertising Now. TV...

132,30 zł Cena

Dostępność: na zamówienie For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world. The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact.

Advertising Now! Print
  • Niedostępny

Advertising Now! Print

122,85 zł Cena

Dostępność: na zamówienie The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries.

Advertising Now! Online
  • Niedostępny

Advertising Now! Online

122,85 zł Cena

Dostępność: na zamówienie Książka „Advertising Now! Online” z załączoną płytą DVD - druga po „Advertising Now! Print” i poprzedzająca wydanie „Advertising Now! Films” - tworzy kompletne, trzyczęściowe studium poświęcone współczesnej reklamie oraz komunikacji wizualnej. Podzielony na tematyczne rozdziały poświęcone napojom, żywności, urządzeniom elektronicznym, modzie oraz innym produktom konsumpcyjnym, tom ten ukazuje najbardziej istotne i skuteczne, internetowe kampanie opracowane przez wyróżnione licznymi nagrodami agencje reklamowe, tj.: DM9, Tribal DDB, OgilvyOne, LOWE Tesch i 20:20 London.