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  • Autor: Julius Wiedemann
  • Autor: MEIER RICHARD
Advertising Now. TV Commercials
  • Niedostępny

Advertising Now. TV...

132,30 zł Cena

Dostępność: na zamówienie For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world. The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact.

Advertising Now! Print
  • Niedostępny

Advertising Now! Print

122,85 zł Cena

Dostępność: na zamówienie The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries.

Advertising Now! Online
  • Niedostępny

Advertising Now! Online

122,85 zł Cena

Dostępność: na zamówienie Książka „Advertising Now! Online” z załączoną płytą DVD - druga po „Advertising Now! Print” i poprzedzająca wydanie „Advertising Now! Films” - tworzy kompletne, trzyczęściowe studium poświęcone współczesnej reklamie oraz komunikacji wizualnej. Podzielony na tematyczne rozdziały poświęcone napojom, żywności, urządzeniom elektronicznym, modzie oraz innym produktom konsumpcyjnym, tom ten ukazuje najbardziej istotne i skuteczne, internetowe kampanie opracowane przez wyróżnione licznymi nagrodami agencje reklamowe, tj.: DM9, Tribal DDB, OgilvyOne, LOWE Tesch i 20:20 London.

RICHARD MEIER ARCHITECT VOL. 4
  • Niedostępny

RICHARD MEIER ARCHITECT VOL. 4

183,75 zł Cena

Richard Meier, Architect - Volume 4 comprehensively documents Meier's work since the publication of the previous volume in 1999. This extensively illustrated presentation, designed by renowned graphic artist Massimo Vignelli, vividly conveys the purity and power of Meier's unique and celebrated vision. Twenty-seven residential, commercial, and civic projects in all are featured, including the two residential towers in New York overlooking the Hudson River; the Yale University History of Art and Arts Library in New Haven, Connecticut; and the Jubilee Church in Rome. The development and significance of Richard Meier's work is discussed in two essays by the distinguished architectural historians and critics Kenneth Frampton and Joseph Rykwert.

RICHARD MEIER ARCHITECT
  • Niedostępny

RICHARD MEIER ARCHITECT

208,95 zł Cena

Accompanying a major exhibition organized by the Museum of Contemporary Art, Los Angeles (and traveling throughout the world), this exquisitely designed and produced catalog explores the formal aspects of Richard Meier's architecture. Over his thirty-five-year career, Meier has produced a body of work that is recognized for its unceasing pursuit of the ideals of modernism and its sensitive handling of urban contexts. This volume, illustrated with exceptional duotone photographs and Meier's own drawings, is the first to cover his entire career.