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  • 122,00 zł - 249,00 zł

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  • Autor: Julius Wiedemann
  • Autor: KRAMER SIBYLLE
Advertising Now. TV Commercials
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Advertising Now. TV...

132,30 zł Cena

Dostępność: na zamówienie For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world. The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact.

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Advertising Now! Print
  • Niedostępny
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Advertising Now! Print

122,85 zł Cena

Dostępność: na zamówienie The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries.

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Advertising Now! Online
  • Niedostępny
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Advertising Now! Online

122,85 zł Cena

Dostępność: na zamówienie Książka „Advertising Now! Online” z załączoną płytą DVD - druga po „Advertising Now! Print” i poprzedzająca wydanie „Advertising Now! Films” - tworzy kompletne, trzyczęściowe studium poświęcone współczesnej reklamie oraz komunikacji wizualnej. Podzielony na tematyczne rozdziały poświęcone napojom, żywności, urządzeniom elektronicznym, modzie oraz innym produktom konsumpcyjnym, tom ten ukazuje najbardziej istotne i skuteczne, internetowe kampanie opracowane przez wyróżnione licznymi nagrodami agencje reklamowe, tj.: DM9, Tribal DDB, OgilvyOne, LOWE Tesch i 20:20 London.

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BATH & SPA
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BATH & SPA

187,95 zł Cena

Spas are becoming increasingly common all over the world. In holiday resorts as well as in private homes, yesterdays bathrooms are giving way to wellness rooms for recovery from modern life's hustle and bustle. Architects and designers integrate their clients longing for rest and relaxation in their designs. "Bath & Spa" presents seventy projects for relaxation, recreation and dreaming with photos, plans and drawings. Whether in a small bathroom or a top-flight spa, surprising design opportunities arise from different combinations of materials. This publication of the series "Architecture in Focus" invites the reader to discover the new trends at this exciting interface between the solid and liquid states.

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SCHOOLS:EDUCATIONAL SPACES
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SCHOOLS:EDUCATIONAL SPACES

248,85 zł Cena
School building architecture has greatly gained in pedagogical significance during the last years. Students of the 21st century have access to increasingly more workspaces customized for various studies, rooms for teamwork and cafeterias. Multi-functional communal spaces, exhibition spaces and sports facilities also play an important role in education. Creating spaces that take into account both students' educational needs and their well-being is one of the most exciting and challenging tasks of contemporary school building design. School presents international projects which set themselves apart not only with their modern architectural vocabulary, but also with their architects’ hope of being their contribution to the improvement of educational standards.
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FAIR DESIGN ARCHITECTURE FOR EXHIBITION
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FAIR DESIGN ARCHITECTURE...

201,60 zł Cena

At trade fairs, companies use their stands to compete for attention of the visitors - their aim is to present a perfect combination of corporate identity and corporate design. Architects of this temporary type of architecture face the challenge of creating a miniature version of the company under very special conditions: limited space and very often limited resources.

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