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  • Autor: FISCHER JOACHIM
  • Autor: Julius Wiedemann
Advertising Now. TV Commercials
  • Niedostępny

Advertising Now. TV...

132,30 zł Cena

Dostępność: na zamówienie For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world. The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact.

Advertising Now! Print
  • Niedostępny

Advertising Now! Print

122,85 zł Cena

Dostępność: na zamówienie The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries.

Advertising Now! Online
  • Niedostępny

Advertising Now! Online

122,85 zł Cena

Dostępność: na zamówienie Książka „Advertising Now! Online” z załączoną płytą DVD - druga po „Advertising Now! Print” i poprzedzająca wydanie „Advertising Now! Films” - tworzy kompletne, trzyczęściowe studium poświęcone współczesnej reklamie oraz komunikacji wizualnej. Podzielony na tematyczne rozdziały poświęcone napojom, żywności, urządzeniom elektronicznym, modzie oraz innym produktom konsumpcyjnym, tom ten ukazuje najbardziej istotne i skuteczne, internetowe kampanie opracowane przez wyróżnione licznymi nagrodami agencje reklamowe, tj.: DM9, Tribal DDB, OgilvyOne, LOWE Tesch i 20:20 London.

WATER-WASSER EAU
  • Niedostępny

WATER-WASSER-EAU

61,95 zł Cena
How does water affects a space? Can the design of walls, floors and ceilings actively enhance the experience of water? In this volume, remarkable buildings from the sector of living by or on water bodies, public buildings, swimming baths and pools are presented.
CONTEMPORARY HOTEL DESIGN
  • Niedostępny

CONTEMPORARY HOTEL DESIGN

261,45 zł Cena
The world’s most beautiful hotels built in recent years are brought together in this impressive coffee-table book: from small country inn and trendy beach hotel to sophisticated luxury resorts. Up to the minute hotel guide with all important addresses
COOL RESTAURANTS MUNICH: Księgarnia Sztuka Architektury
  • Niedostępny

COOL RESTAURANTS MUNICH

70,35 zł Cena
Germanys second most popular destination after Berlin is a city that enjoys contradicting itself. Its a place thats held on to age-old folk traditions but also serves as a haven for high-minded sophistication. It has a vibrant arts scene and a staggering array of museums yet also hosts the popular Oktoberfest. It should be no surprise then, that its thriving restaurant scene offers food and ambience of infinite variety. This selection of innovatively designed restaurant, bar and cafe interiors, copiously illustrated with over 130 colour photographs and recipes from selected hot spots, serves as a guide to Munichs most fashionable dining destinations.
COOL RESTAURANTS BERLIN: Księgarnia Sztuka Architektury
  • Niedostępny

COOL RESTAURANTS BERLIN

70,35 zł Cena
Dostępność:na zamówienie Not so long ago, Berlin was a symbol of division. Since the end of the Cold War however, and Germany's re-unification, it has been transformed into a place where Eastern and Western Europe meet. The city has become a bridge between cultures and its thriving restaurant scene offers food and ambience of infinite variety. This selection of innovatively designed restaurant interiors, copiously illustrated with over 130 color photographs and sample menus from selected hot spots, serves as a guide to Berlin's most fashionable dining destinations. Joachim Fischer has run his own communication and design company since 1990. He started the annual Stuttgart and Berlin "Designers Saturdays" events and founded the design magazine Sign.