Filtruj według

Wydawnictwa zagraniczne

Grid
List

Jest 6 produktów.

Sortuj wg:

Pokazano 1-6 z 6 pozycji

Niedostępny

Dostępność: na zamówienie For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world. The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact.

Dodaj do koszyka

Niedostępny

Szybki podgląd

Advertising Now! Print

122,85 zł

Dostępność: na zamówienie The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries.

Dodaj do koszyka

Niedostępny

Szybki podgląd

Advertising Now! Online

122,85 zł

Dostępność: na zamówienie Książka „Advertising Now! Online” z załączoną płytą DVD - druga po „Advertising Now! Print” i poprzedzająca wydanie „Advertising Now! Films” - tworzy kompletne, trzyczęściowe studium poświęcone współczesnej reklamie oraz komunikacji wizualnej. Podzielony na tematyczne rozdziały poświęcone napojom, żywności, urządzeniom elektronicznym, modzie oraz innym produktom konsumpcyjnym, tom ten ukazuje najbardziej istotne i skuteczne, internetowe kampanie opracowane przez wyróżnione licznymi nagrodami agencje reklamowe, tj.: DM9, Tribal DDB, OgilvyOne, LOWE Tesch i 20:20 London.

Dodaj do koszyka

Niedostępny

Szybki podgląd

Modern Movements in...

84,00 zł

Although this is not a new book, it is still one of the best introductions to modern architecture available on the market. Infinitely accessible and informative, Charles Jencks is sensible and bodacious in his far-ranging discussions of the architecture of this century. This small paperback, which includes 236 illustrations, is invaluable in its assessment of the history of modern architecture and its frank criticism of the architects of our time, as well as its speculations, predictions, and guidelines for the future of the discipline. This edition includes a special postscript on Late-Modernism and Post-Modernism.

Dodaj do koszyka

Niedostępny

Szybki podgląd

Iconic Building

36,75 zł

Charles Jencks, the leading architectural critic and writer, takes on "trendiness" in architecture: namely the rise of the "iconic building," instantly famous and distinctively recognizable structures like Norman Foster's "Gherkin" in London or Daniel Libeskind's Ground Zero designs in New York. Although there have always been buildings built to be instant icons such as palaces and cathedrals, Jencks sees this latest trend as being fueled by the real estate industry's thirst for profit and architects' outsize egos. Since the debut of Gehry's Guggenheim Bilbao, a roster of international architects has created iconic buildings that court publicity and controversy in equal measure.

Dodaj do koszyka

The New Paradigm in Architecture: The Language of Postmodernism

Niedostępny

Szybki podgląd

The New Paradigm in...

120,75 zł

he book begins by surveying the counter culture of the 1960s, when Jane Jacobs and Robert Venturi called for a more complex urbanism and architecture. It concludes by showing how such demands began to be realized by the 1990s in a new architecture that is aided by computer design--more convivial, sensuous, and articulate than the Modern architecture it challenges. Promoted by such architects as Frank Gehry, Daniel Libeskind, and Peter Eisenman, it has also been adopted by many schools and offices around the world. Charles Jencks traces the history of computer design which is, at its heart, built on the desire for an architecture that communicates with its users, one based on the heterogeneity of cities and global culture.

Dodaj do koszyka

Wydarzenia

Wydawnictwa zagraniczne

Wydawnictwa zagraniczne

Advertising Now. TV...

Advertising Now! Print

Advertising Now! Online

Modern Movements in...

Iconic Building

The New Paradigm in...

Produkty

Produkty

Nasza firma

Nasza firma

Twoje konto

Twoje konto

Informacja