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Dostępność: na zamówienie For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world. The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact.

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Advertising Now! Print

122,85 zł

Dostępność: na zamówienie The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries.

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Advertising Now! Online

122,85 zł

Dostępność: na zamówienie Książka „Advertising Now! Online” z załączoną płytą DVD - druga po „Advertising Now! Print” i poprzedzająca wydanie „Advertising Now! Films” - tworzy kompletne, trzyczęściowe studium poświęcone współczesnej reklamie oraz komunikacji wizualnej. Podzielony na tematyczne rozdziały poświęcone napojom, żywności, urządzeniom elektronicznym, modzie oraz innym produktom konsumpcyjnym, tom ten ukazuje najbardziej istotne i skuteczne, internetowe kampanie opracowane przez wyróżnione licznymi nagrodami agencje reklamowe, tj.: DM9, Tribal DDB, OgilvyOne, LOWE Tesch i 20:20 London.

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FIREPLACE DESIGN: Księgarnia Sztuka Architektury

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FIREPLACE DESIGN

93,45 zł

Traditionally considered the heart of the home, the fireplace or hearth has become a metaphor for shelter and security, yet there are few books devoted exclusively to its design. Here is an overview that approaches the subject from both an aesthetic and a practical point of view. Packed with beautiful colour illustrations and helpful explanatory captions, it will be an indispensable guide for architects, builders, and homeowners planning to buy a new home or renovate an old one.

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SPA & HEALTH CLUB DESIGN

252,00 zł

In a time and place where the modern lifestyle often takes its toll on both body and mind, it is no wonder that the concern for personal health has become increasingly palpable in all sectors of society today. Gyms, spas and wellness centers are no longer merely places to exercise but carefully created environments where aesthetics and design are extremely important. Health Club Design gathers an impressive collection of contemporary health club establishments that testify to this new trend. This book features a wide variety of installations that incorporate the latest equipment, treatments and therapies devoted to the improvement of health, designed by a host of international contemporary architects and designers.

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COOL RESTAURANTS PARIS...

70,35 zł

teNeues is pleased to announce a new series of up-to-the-minute guides on the most stylishly designed, scene-making restaurants in major cities worldwide. As the capital of a country well-known for its luscious food and demanding gourmets, Paris boasts thousands of restaurants serving delectable cuisine. One of three titles in teNeues' new series, this flexi bound guide to the coolest restaurants in Paris features over a hundred full colour photos. Thirty-five of the hippest destinations are included giving a selection that represents a wide variety of traditional French and ethnic cuisine served in innovatively designed settings. Each establishment also provides a recipe for a signature dish or drink.

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Wydawnictwa zagraniczne

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Advertising Now. TV...

Advertising Now! Print

Advertising Now! Online

FIREPLACE DESIGN

SPA & HEALTH CLUB DESIGN

COOL RESTAURANTS PARIS...

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