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Dostępność: na zamówienie For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world. The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact.

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Advertising Now! Print

122,85 zł

Dostępność: na zamówienie The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries.

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Advertising Now! Online

122,85 zł

Dostępność: na zamówienie Książka „Advertising Now! Online” z załączoną płytą DVD - druga po „Advertising Now! Print” i poprzedzająca wydanie „Advertising Now! Films” - tworzy kompletne, trzyczęściowe studium poświęcone współczesnej reklamie oraz komunikacji wizualnej. Podzielony na tematyczne rozdziały poświęcone napojom, żywności, urządzeniom elektronicznym, modzie oraz innym produktom konsumpcyjnym, tom ten ukazuje najbardziej istotne i skuteczne, internetowe kampanie opracowane przez wyróżnione licznymi nagrodami agencje reklamowe, tj.: DM9, Tribal DDB, OgilvyOne, LOWE Tesch i 20:20 London.

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TERRACES DESIGN

85,05 zł

Whether one lives in a house in the country or an apartment in town, terraces are a treasured amenity, extending living spaces to the outdoors while allowing nature inside. This lavishly illustrated fantasy book highlights twenty spectacular terraces of every variety-rooftop terraces, garden terraces, solariums-and provides tips on how to renovate, decorate and make maximum use of the space allotted to each. Located around the world, many have been designed by the worlds leading architects and will provide wonderful inspiration for anyone seeking to improve an existing terrace or add a new one.

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COOL SHOPS LONDON: Księgarnia Sztuka Architektury

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COOL SHOPS LONDON

70,35 zł

Dostępność:na zamowienie One of a new series of authoritative guides teNeues is introducing this season, Cool Shops London takes the reader on a tour of the best stores and boutiques in this most vibrant city. Each shop included is distinguished by more than the products it sells. The editors also highlight exemplary architecture and interior design—for shops such as Camper, Jigsaw and Marks and Spencer—with lavish color photographs and emphasize as well the appeal of smaller, one-of-a-kind shops. Attractively designed to fit into any handbag, backpack, or briefcase, this book includes a site map for easy use and is sure to be a must-have for shopaholics everywhere!

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COOL SHOPS PARIS: Księgarnia Sztuka Architektury

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COOL SHOPS PARIS

70,35 zł

Dostępność:na zamowienie One of a new series of authoritative guides teNeues is introducing this season, Cool Shops Paris takes the reader on a tour of the best stores and boutiques in one of the worlds most beautiful and romantic cities. Each shop included is distinguished by more than the products it sells although those by big name designers (Calvin Klein, Giorgio Armani, Chanel) are among those featured. The editors also highlight exemplary architecture and interior design with lavish colour photographs and emphasize as well the appeal of smaller, one-of-a-kind shops. Attractively designed to fit into any handbag, backpack, or briefcase, this book includes a site map for easy use and is sure to be a must-have for shopaholics everywhere!

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Advertising Now. TV...

Advertising Now! Print

Advertising Now! Online

TERRACES DESIGN

COOL SHOPS LONDON

COOL SHOPS PARIS

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