Wydarzenia
Brak wydarzeń
Go Logo!
Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.
FLORENCE. Art & Architecture
Compact yet substantial - The volumes from the "Art and Architecture" series pack a wallop. They give many a hefty volume a run for its money as far as impact and density of information are concerned. Each volume is beautifully illustrated with over 600 color illustrations. The highly readable texts have been written by experts and give you concentrated information on accessing well-known and less-known sites in the word of art. An image of every piece of art that is described is included, allowing readers to easily recognize the original on-site.