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Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.

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ANDREA PALLADIO: Księgarnia Sztuka Architektury

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ANDREA PALLADIO

36,75 zł

"With this introduction to the work of Andrea Palladio (1508–1580), TASCHEN’s Basic Architecture series shines its spotlight on one of the most influential figures in the history of Western architecture. Palladio’s “Villa Rotonda” in Vicenza became the most famous building of its kind; it influenced many later designs and remains an important source of inspiration for today’s architects. The Palladian style, distinguished by the typical Serlian windows, pillared façades resembling Roman temples, symmetrical floor plans, and elevations, was imported to other European countries and became widely known; in Great Britain it was one the important roots of 17th and 18th century architecture. In the 19th century, American architecture heavily referred to the style, as seen in, for example, Thomas Jefferson’s Monticello home."

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