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Grand Stand 5 is a visual feast of tempting temporary spaces. Readers discover how ateliers and studios respond to the task of integrating brand identity into commercial presentations and spatial scenographies with stimulating atmospheres. The creative process is outlined, as well as the challenges faced by designers and how they were overcome. The book contains a varied selection of remarkable trade fair stands from all over the world. 100+ cases are presented on two to six pages each with an explanatory text about the concept and design, project credits, photography and detailed construction visuals.

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Go Logo!

152,25 zł

Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.

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Grand Stand 5. Design for...

Go Logo!

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