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Go Logo!
Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.
Colleges & Universities...
Dostępność: na zamówienie The last decade has witnessed major changes in the design of higher education institutions, keeping pace with the demands of broadening curricula, changing student expectations and the increasing importance of technology on campuses. New pathways forged in scientific research present a particularly exciting challenge to architects, who have responded with unprecedented and inventive laboratories and workspaces.