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  • 141,00 zł - 153,00 zł

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CYBERCAFES - SURFING INTERIORS
  • Niedostępny

CYBERCAFES - SURFING INTERIORS

141,75 zł Cena
Dostępność: na zamówienie The cybercafe is a recent retail phenomenon that has become a familiarsight in nearly every town of any size, and this is the first book to bedevoted to its design. Focusing on the more aesthetically engineeredestablishments, there are 30 case studies of notable cafes addressing, indifferent ways, such necessities as privacy, comfort and a serene,non-sterile environment. Such intriguing examples as the mobile, modularKH-2 in Tokyo, McDonald's flagship outlet on Oxford Street and the CafeCompany chain in Japan are well illustrated with plans, photos and text inEnglish and Spanish.
Go Logo!
  • Niedostępny

Go Logo!

152,25 zł Cena

Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.