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Key Contemporary Buildings Plans Sections and Elevations

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Dostępność: na zamówienie A collection of more than one hundred twenty-first-century buildings of particular interest for study by students and professionals. Third in the series of Key books, this volume offers newly drawn plans and color photographs of a wide range of buildings by out-standing architects arranged by plan: centralized and radial plans; linear structures; terraced houses; stacked plans; orthogonal and eccentric courtyards; special cityscape responses; and infills, additions, and extensions.

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Go Logo!

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Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.

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