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  • 152,00 zł - 157,00 zł

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  • Autor: Mac Cato
  • Autor: RAIZMAN DAVID
HISTORY OF MODERN DESIGN
  • Niedostępny
Szybki podgląd

HISTORY OF MODERN DESIGN

156,45 zł Cena

Surveying applied arts and industrial design from the 18th century to the present day, this book explores the dynamic relationship between design and manufacturing, and the technological, social and commercial context in which this relationship developed. The effects of a vastly enlarged audience for the products of modern design and the complex dynamic of mass consumption are also discussed. Part of this dynamic reveals that products serve as signs for desires that have little to do with need or function.

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Go Logo!
  • Niedostępny
Szybki podgląd

Go Logo!

152,25 zł Cena

Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.

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