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21st-century London: The...
This book presents a selection of the most exciting building projects in London since the year 2000. The first decade of the twenty-first century has marked out London as arguably the pre-eminent international city for innovative and ambitious architecture, with the design and construction of imaginative buildings of all types. Projects range in size and budget from such landmark structures as the ‘Gherkin’ (30 St Mary Axe) and the forthcoming ‘Shard’ (London Bridge Tower) to such cultural projects as the Young Vic theatre and the new Tate Modern extension; from offices, schools and hospitals to shops and private houses.
Go Logo!
Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.