Wydarzenia
Brak wydarzeń
San Francisco Architecture...
Go Logo!
Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.
DESERT ARCHITECTURE
Dostępność: na zamówienie The climatic development over the past years and the predicted climate change worldwide give us reason to launch a new series, which will deal with architecture in extreme environment as well as with extreme architecture in general. Special requirements, due to climatic conditions in their increasing radicalness, do not only demand a great deal of material and workmanship but also ask for a special engineering performance and adjusted architectural concepts.