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Go Logo!
Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.
CASA MEDITERRANEA
Casa Mediterranea Spectacular Houses and Glorious Gardens by the Sea • A mouthwatering tour of over 50 of the Mediterranean’s most luxurious and finely appointed houses. • Includes through-the-keyhole looks into the houses of many stellar talents old and new, including Dolce & Gabbana, Alberta Ferretti and Salvador Dalí.