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Go Logo!
Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.
PATH OF MODERNISM...
An unusual journey between Breslau and Dessau, from the World Cultural Heritage of the Centennial Hall (1913) to the World Cultural Heritage of Bauhaus dating from the twenties: and there are many highpoints of modern architecture in-between—in Görlitz, Dresden-Hellerau, Leipzig or Chemnitz, for example. Almost all the great modernist architects ar gathered together here, from Hans Poelzig and Henry van de Velde to Heinrich Tessenow, Richard Riemerschmid, Hans Scharoun, Erich Mendelsohn and even Walter Gropius. But the focus is also on the cities themselves; at a very early date, their progressive building councillors thought hard about European urban development—about buildings ranging from striking tower blocks to top-quality mass housing.