Brak wydarzeń
Presents 30 current projects through photos, plans and diagrams that communicate a modern language of form, helping to create and shape contemporary living spaces. A provocative plea for genuinely barrier-free building and an illustrated commentary on the DIN 18025 norms round off this new standard work.
Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.
