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Go Logo!
Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.
Design Destinations Worldwide
The finest spa in Bangkok, the most spectacular resort island in the Maldives, the hottest club in Beirut, the hippest hotel in New York, the most exclusive boutique in Paris, the best restaurant in Berlin, the newest museum in Tokyo, and the coolest plaza in Barcelona: all these and more are described in lush detail in Design Destinations Worldwide, a collection of the most spectacular, most exclusive, and hottest places on the planet. Around the globe, new shops, spas, bars, restaurants, and hotels are being established with tremendous fantasy and no expense spared are being interpreted in new ways. Their creation involves not only architects, but also inspired interior decorators, artists, and fashion designers.