Brak wydarzeń
Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.
Dostępność:na zamowienie Inspired by her travels in the Far East and understanding of the principles of space and proportion, Kelly Hoppen's rooms proclaim an ability to mix materials and textures in neutral backgrounds for a look that is in tune with modern western consciousness. This work shows how you can create this cool modern look on a modest budget. Starting with an outline of her signature principles, the book examines the key topics of understanding space, making an impact, living with the seasons, feeding the senses, defining public and private spaces, creating mood with lighting and introducing improvised and unexpected touches to free the imagination.
