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  • 120,00 zł - 153,00 zł

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  • Autor: DUNN NICK
  • Autor: Mac Cato
ARCHITECTURAL MODELMAKING
  • Niedostępny

ARCHITECTURAL MODELMAKING

120,75 zł Cena
The physical scale model is often cited as an important tool of communication for architecture students and practitioners alike. Although the proliferation of CAD programmes has enabled the creation of increasingly complex computer models and virtual environments, there is also a growing need to address the three-dimensional qualities of architecture that may be lost when using such media. This book focuses on the inspiring possibilities for modelling the built environment with all the different media and techniques that are now available.
Go Logo!
  • Niedostępny

Go Logo!

152,25 zł Cena

Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.