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ARCHITECTURE 08:THE GUIDE TO TE RIBA AWARDS

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Architecture 08 is the official annual guide to all the awards presented by the Royal Institute of British Architects (RIBA) in 2008, including the prestigious televised Stirling Prize, awarded to the architects of the building that has made the greatest contribution in the past year to the evolution of architecture and the built environment. This informative book features over 80 projects of all types worldwide by both established and emerging practices, offering a fascinating insight into recent developments in contemporary architecture.

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Go Logo!

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Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.

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