Brak wydarzeń
Dostępność: na zamówienie Monographs on the subject of architects who are still in good health are commonly regarded as the equivalent of monuments to people who are still alive - they supposedly put their subjects on a divine pedestal and stamp their buildings and designs with the mark of 'eternity'. Brodsky's Oblako ('Cloud') Bar and Ice Pavilion no longer exist, and yet you'll find them in the journal you're now holding, and this gives them a kind of 'immortal' glory. However, periodicals such as our own cannot afford to sacrifice immediate relevance to current issues to a memorializing impulse. In the present case this immediate relevance is not simply a matter of the fact that Brodsky has been chosen to represent Russia with a one-man show at this year's Venice Bien-nale.
Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.
