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  • 70,00 zł - 153,00 zł

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  • Autor: BAYLEY/CONRAN
  • Autor: Mac Cato
A-Z OF DESIGN
  • Niedostępny

A-Z OF DESIGN

70,35 zł Cena

Design is all around us, it is impossible to avoid. Everything that surrounds us has been designed - from the paperclip and the iPod, to our homes and the way we live. "Design: Intelligence Made Visible" forms the definitive statement on design for this century. Written by Stephen Bayley, one of the world's best known commentators on modern culture and Terence Conran, one of the world's leading designers and arbiters of taste, this new mini edition pays tribute to the leading names, movements, materials and processes such as furniture, fashion, cars, graphics, products, signs and symbols. 

Go Logo!
  • Niedostępny

Go Logo!

152,25 zł Cena

Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.