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  • Autor: Andrea Deplazes
  • Autor: Mac Cato
Constructing Architecture
  • Niedostępny

Constructing Architecture

225,75 zł Cena

Dostępność: na zamówienie This internationally prizewinning volume now appears in its second, revised and expanded edition. Since the first edition was published in 2005, it has been adopted as a textbook at many universities. Organized into chapters on "Raw Materials/Building Materials (Modules)," "Building Components (Elements)," "Building Methods (Structures)," and "Buildings (Examples)," the book now includes a new section on translucent materials and an article on the use of glass. The chapter on "Building Elements" now includes a discussion of facades, and the chapter on "Structures" has been expanded to cover "Principles of Space Creation."

Go Logo!
  • Niedostępny

Go Logo!

152,25 zł Cena

Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.