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Dostępność: na zamówienie This building is one of the late twentieth century's most profound architectural statements. It is a living institution dedicated to research and teaching as well as to contemplation and commemoration. One of the most visited museums in the United States, this work by James Ingo Freed is characterized by the unique intellectual and aesthetic energy that drives both its form and its function. Launched in 1991, the Architecture in Detail series attracted immediate acclaim and now comprises more than 60 titles.

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Go Logo!

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Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.

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