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Seria In Detail: Single...
Store Window Design
Dostępność: na zamówienie The ramifications of architecture and design in shops and shopping centres have become the subject of academic study and business strategy, reflecting the expansion of such premises' role in social and trading environments. The use of furniture, materials, illumination and colour can all be significant factors in guaranteeing the customer's interest in the products on sale and the associated 'brand', quite independently of those items themselves.
In Detail: Exhibitions and...
Dostępność: na zamówienie From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image.