Brak wydarzeń
Dostępność: na zamówienie Sustainability is not a passing fashion, and people are constantly searching for more information, products and innovations in this area. Designers, in turn, are responding with elegant, efficient, low-impact products that look towards a sustainable future.
Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.
