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Invitation and Promotion...
Designing for the Greater Good
Dostępność: na zamówienie "Designing for the Greater Good" features interviews with leading designers who do cause-related work for all kinds of organizations. A wealth of eye-catching full-colour examples include the wildly successful Lance Armstrong Livestrong campaign and other notable and memorable designs from social service campaigns and organizations around the world. Also featured is a valuable Q and A with influential designers from both government-funded and private non-profits which explores the design ideas employed, the designers' inspirations, materials, and the financial results that effective cause-related design work can achieve.
Creativity 38
Iconic Building
Charles Jencks, the leading architectural critic and writer, takes on "trendiness" in architecture: namely the rise of the "iconic building," instantly famous and distinctively recognizable structures like Norman Foster's "Gherkin" in London or Daniel Libeskind's Ground Zero designs in New York. Although there have always been buildings built to be instant icons such as palaces and cathedrals, Jencks sees this latest trend as being fueled by the real estate industry's thirst for profit and architects' outsize egos. Since the debut of Gehry's Guggenheim Bilbao, a roster of international architects has created iconic buildings that court publicity and controversy in equal measure.