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Die Architekten (The...
Dostępność: na zamówienie Some of the most telling moments of this film, a somber, finely-drawn portrait of life in East Berlin in the final days of the Communist regime, are long panning shots of the city's ugly, factory-like public housing. Shot from moving cars, these views of block after block of anonymous rectangular buildings evoke a joyless environment in which the imagination is systematically stifled and where people live in a state of chronic, low-grade depression. The film depicts this society's grinding down of Daniel Brenner (Kurt Naumann), an idealistic architect in his late thirties.
Go Logo!
Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.