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From Frank O. Gehry’s shining Louis Vuitton Foundation in Paris to Zaha Hadid’s curving Heydar Aliyev Center in Baku, take a global tour through the architectural practice emerging today, and defining tomorrow. The best-selling series of Architecture Now! celebrates its tenth edition with more than 70 international projects arranged in a neat new format. With tabbed, thematic sections across Residential, Commercial and Public, Culture and Religion, Education and Research, and Leisure buildings, the selection celebrates contemporary architecture in its innovation, eclecticism, and adaptation to our evolving world.

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Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.

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Architecture now vol. 10

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