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Dostępność: na zamówienie Best-known and much-loved steeplejack Fred Dibnah, turns investigator and uncovers the craftsmanship behind some of Britain's most astounding architectural feats. From the mighty Norman fortress cathedrals of the 11th Century to the beautiful buildings of 19th Century architect Augutus Pugin, Fred, in his inimitable fashion, examines the craft and engineering skills which were employed.

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Go Logo!

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Dostępność: na zamówienie Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of Go Logo! A Handbook to the Art of Global Branding (Rockport Publishers, March 2010) is to examine how best to establish the key emotional attributes of a brand-the critical first analysis so necessary to successfully creating a strong brand with staying power.

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