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Charles Jencks, the leading architectural critic and writer, takes on "trendiness" in architecture: namely the rise of the "iconic building," instantly famous and distinctively recognizable structures like Norman Foster's "Gherkin" in London or Daniel Libeskind's Ground Zero designs in New York. Although there have always been buildings built to be instant icons such as palaces and cathedrals, Jencks sees this latest trend as being fueled by the real estate industry's thirst for profit and architects' outsize egos. Since the debut of Gehry's Guggenheim Bilbao, a roster of international architects has created iconic buildings that court publicity and controversy in equal measure.
he book begins by surveying the counter culture of the 1960s, when Jane Jacobs and Robert Venturi called for a more complex urbanism and architecture. It concludes by showing how such demands began to be realized by the 1990s in a new architecture that is aided by computer design--more convivial, sensuous, and articulate than the Modern architecture it challenges. Promoted by such architects as Frank Gehry, Daniel Libeskind, and Peter Eisenman, it has also been adopted by many schools and offices around the world. Charles Jencks traces the history of computer design which is, at its heart, built on the desire for an architecture that communicates with its users, one based on the heterogeneity of cities and global culture.
