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Many large NGOs invest money in design for ad campaigns but there are people who do not understand how they can spend money on something like advertising. However, does anyone really think that letting the world know that people are still dying of hunger or thirst is not worth the investment? This book is a collection of the best socially conscious design. The original idea was to limit the book to pro bono projects, but later we decided to expand the concept to any design done with a good cause in mind. The projects featured were created to show that it is indeed possible to make a better, more beautiful world.
