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Following the industrial revolution and the recent economic boom, marked by consumerism the visual display of shop either through window or interior has becoming more and more important in the 21 st century.
The consumer behavior has been changed significantly unlike in the past where shopping was merely purchasing merchandise as a necessity. Nowadays, shopping has become part of the
lifestyle of consumers.
Both manufacturers and shopkeepers have the primary aim -to attract and sell more! The effective way to employ is to strengthen the visual display to attract and catch the attention of the vast consumers.
Throughout 500 pages with over 1000 photographs collected around the world, Shop Windows is definitively a pictorial reference guide to every visual merchandiser.
