Design for Sports: The Cult...
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Dostępność: na zamówienie If sports have become a new religion, then sporting equipment has become an object of devotion. Our cultural fascination with the icons of sports- -from Michael Jordan to Rollerblades--and the technology of designs that push us to ever-higher levels of performance are the subject of this intriguing book. Design for Sports examines both the equipment, showing how sports are changing as a result of advancements in design and materials, as well as the cultural implications of sports design through an investigation of advertising and popular culture. Sports equipment has undergone radical changes in recent years, as technology has reshaped the way sports are played.