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EXPERIENCE SHOPPING

EXPERIENCE SHOPPING

Indeks: EXPERIENCE SHOPPING

187,95 zł
Brutto
Using a historical perspective and best-in-class examples of retail experience, Ann De Kelver shows how shopping has become a lifestyle that defines us as individuals and as a society. Enjoy it!' Professor Bernd Schmitt, professor and Executive Director of the Center on Global Brand Leadership at Columbia Business School, New York City. Author of Big Think Strategy (2007 - Harvard Press), Customer Experience Management (2003 - Free Press), and Experiential Marketing (1999 - Free Press).
Ilość
Niedostępny

Using a historical perspective and best-in-class examples of retail experience, Ann De Kelver shows how shopping has become a lifestyle that defines us as individuals and as a society. Enjoy it!' Professor Bernd Schmitt, professor and Executive Director of the Center on Global Brand Leadership at Columbia Business School, New York City. Author of Big Think Strategy (2007 - Harvard Press), Customer Experience Management (2003 - Free Press), and Experiential Marketing (1999 - Free Press).
EXPERIENCE SHOPPING

Opis

Autor
praca zbiorowa
Wydawnictwo
LANNOO
Liczba stron
208
Wymiary
12 x 9.3 x 0.6 inches
Język
angielski
Rok wydania
2008

Specyficzne kody

Nowy

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